Emma Hunt London launches The Little Black Dress Collection on Kickstarter
Emma Hunt London has launched a Kickstarter campaign with the hope to raise funding for a brand new Little Black Dress Collection.
The Kickstarter campaign aims to raise £30,000 in funding by the deadline of Thursday 2nd October 2014 in order to enable designer Emma Shard to keep production of the collection at her London studio. If the campaign is successfully funded, Emma will start production of the collection and deliver the handcrafted dresses to the project backers in time for festive parties.
Following feedback and demand from her couture bridal clientele, Emma has created the capsule collection of Little Black Dresses to bring artisan British design to a wider audience.
In return for supporting the Kickstarter campaign by pre-ordering a Little Black Dress, Emma is offering the timelessly elegant dresses at around a third of their future retail price, so it is a fantastic chance to get hold of a couture-standard frock, as well as support British design.
There are only 30 of each style available though, so backers will have to move quickly to get their hands on their favourite dress.
Using the couture techniques and luxurious fabrics that are synonymous with Emma Hunt London bridal wear, the line of 15 frocks has been designed for women of all ages and for all sorts of occasions; from a chic shift for the office, the perfect elegant piece for formal events, or a show – stopping little black dress for parties, there’s a style in the collection to suit every taste and occasion, and all are designed to make a lasting impression.
As with the wedding dresses, Emma has designed the Little Black Dress Collection using only the finest fabrics and natural fibres, such as pure silk crepe, silk taffeta and some wonderful British lace. All the dresses are proudly made by hand in the Wimbledon studio.
On launching the collection through Kickstarter, Emma commented: “The Little Black Dress Collection is a passion project for me, but I have been waiting for the right moment to launch. With the business experiencing a period of growth, including the recent move into retail with the Echo diffusion collection, and the consumer move away from throwaway, fast fashion, I am confident that now is the time to launch into the luxury women’s wear market.”
She added, “However, the project needs funding in order to keep production of the collection in the UK, rather than exporting it abroad. I have built my reputation for exquisitely-made couture bridal wear by overseeing all production in-house at my London studio, and I’m passionate about maintaining this as the business grows into new markets.”
Kickstarter is “the world’s largest funding platform for creative projects”. The premise for Kickstarter means that the project must be successfully funded by the end of the campaign’s limited timeline, otherwise it receives nothing.
There will also be larger rewards for backers of the project, including chances to secure bespoke bridal wear for vastly reduced prices, so this is truly a rare opportunity to afford a dream dress.
Emma concluded, “I’m asking for support in this campaign so we can continue to contribute to the best of British design , and provide exquisite couture to women across the UK and beyond, who appreciate craftsmanship and quality. Women who will be proud to wear handmade British design.
Click here for the Emma Hunt Kickstarter Page
Contact Emma Hunt
Visit the Emma Hunt website
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